UX design

UX, or user experience, is what guides a user’s actions to help them reach the desired goal. This is the way the users flow through the features of your application.

Compelling interfaces and experiences just click, creating a simple experience for the user. There’s a lot that goes into UX design, though:

• User Personas – Research the users you’re targeting with your software product
• Industry Knowledge – What you know about the field you’re looking to serve
• UX Psychology – A deep understanding of the best practices for modern design

Combine these three things, and you’ll create memorable experiences for your user base.

User flow diagrams.

Our graphic designers specialize in conceptualizing thoughtful interfaces for iPhone apps, Android apps, and mobile-responsive web products. The preparation of a user flow diagram is foundational to this effort.

User flow diagrams map out the logic of how a user might interact with each screen, or page, of the software system. A goal in every app is to minimize the number of clicks, or taps, that are required for a user to reach the feature they’re looking for. Understanding the flow of your app will help you make it robust, yet simple to navigate. This keeps users engaged instead of driving them away in frustration.

UI design

The best user interface design breathes life into your app or website. Instead of just talking about your concept, you’ll be able to share visuals showing precisely how each screen or page of the product looks.

This is one of the most important steps of building a new digital product because it’s a large part of the impression your product will leave on your users. You’ll need a graphic design team on your side that understands the principles of modern UI design and can apply those best practices.